A better web site can increase sales and improve business operations. A web site designed for growth also costs less to maintain. Only experienced web designers can simplify code for maintainability, transportability and for easier repairs, upgrades and updates of the web site. Likewise, only experienced web developers can properly layout files and pages for robust yet simplified performance that meets the competing requirements for marketing as well as functionality.

A website should comply with W3C standards to be properly viewable on the latest upgraded browsers and future versions, as well as to be readable by search engines. Older code will confuse and stop the spiders, leaving your site partly invisible to the world. Code errors will also stop search engine spiders from completing the search for text content on the page.

A website must meet the improving image of a company, while enabling on-going testing of advertising and promotion. Ads and traffic building require ad and appeal testing, as well as use of alternative "hooks" and gateways to reach and motivate segments of your market. But search engines downgrade importance (quality) of pages which do not match the ad promotion text copy.

Few companies can continuously pay the top prices for top paid position in competitive keywords, and must depend partly on "organic" placement. This is especially true if the company wants to grow. Growth requires more ad copy testing and alternative gateways, hooks and keywords and key phrases in the body content of the web page. To only promote by paid clicks and banners all those pages would break most companies.

The most common mistake companies make is to use "100% Flash sites", images instead of text and frames which search engines can't read. Some of the most successful web sites in the world are relatively plain or almost ugly. See Article "Are websites judged in the blink of an eye?". They have lots of text and links.

In addition to fundamental marketing requirements above is ease of use (usability) and navigation, and functionality. Too many designs make the most important functions hard to find, such as unreadable pull down lists instead of nice big "REQUEST MORE INFORMATION" or "CONTACT US" or "ORDER NOW" buttons.

The few buyers who read much text (analyzers - engineer types) can be sent to sub-page text which also rates high in search engines. More buyers want testimonials, samples of work or product, where and how to easily try or find out more of their specific question (objection), and to be told what is best and to buy now (or miss out on a sale, limited product, etc.).

Most web sites can be improved in basics of art and design, as in colors, textures, logos, images and involving small videos. Nothing works quite as well as "walk on" spokespersons with a brief strong "elevator pitch" of how you are better, why they should buy here.

Nothing needs to improve more than how the ad copy and marketing matches the business strategy. These are on-going improvements to both strategy and webs-site, each helping the other. Just as a business strategy goes through "iterations" or cycles to match the market with the resources of the business, a similar process goes on in internet markets and landscape.

Web success is difficult and most fail. See our page on Better Web Strategy.

The internet market place is different than the regular market. The gaps and strengths and threats and opportunities are different, so the positioning is a changing compromise between the real world and the web world which depends on the business itself. This is not for amateurs. It takes knowledgeable, sophisticated experienced management and web developers.

For web business growth and web success, you need a web design for growth and easy maintenance, someone with the type of knowledge and experience above. You can only find all that at BG Design.

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